Since it´s launch in 2006 Twitter has generated a lot of buzz and mutated from “the hot new shit” to a mainstream communication tool.

If you are not familiar with Twitter i recommend searching google and you´ll find plenty of information what Twitter is and how you can use it – in short it´s a kind of micro-blog, you can post 140 character messages and the people that follow you can read them.

A lot of companies are constantly trying to figure out how to use Twitter for marketing and pr, some succeed, most of them fail – but why?
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