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Archive for the ‘New Media’ Category

What if Oscars were given to movie websites?

Wednesday, April 14th, 2010

It´s no big news that movies heavily rely on the internet for marketing, i´d say it´s the most important marketing instrument by far.

Facebook, Twitter and Co have become a basic instrument, but what about movie websites?

Really well designed movie websites are nothing new either, but there are some examples that underline the theme so well and are by far more than just a website about a movie – they carry the world and theme of a movie a lot further and serve as an extension and not just merely present some information.

Smashing Magazine compiled a great list of movie websites. Not a list exactly, they tried to answer the question “What if Oscars were given to movie websites”.

It´s a great showcase of incredibly well designed websites, read the full article here.

Twitter, Marketing and the Movie Industry

Thursday, April 23rd, 2009

Since it´s launch in 2006 Twitter has generated a lot of buzz and mutated from “the hot new shit” to a mainstream communication tool.

If you are not familiar with Twitter i recommend searching google and you´ll find plenty of information what Twitter is and how you can use it – in short it´s a kind of micro-blog, you can post 140 character messages and the people that follow you can read them.

A lot of companies are constantly trying to figure out how to use Twitter for marketing and pr, some succeed, most of them fail – but why?
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